To set Lucky’s Market apart from other grocery stores, these three pieces reflect the ‘weird but lovable’ nature of the brand. Each spot is designed to align with particular target demographics, as well as create levity and coherent messaging across a diverse audience.
In September, 2016 we launched the national social media platform for Lucky’s Market. Currently, we are building a highly engaged audience and creating a unique narrative with notable media that is growing the soul of the brand.
Lucky’s Market came to us with a vision to create a video to generate national awareness of their approach to building resilient, healthy communities. We traveled across the country to capture the spirit of the people who are supported by Lucky’s partnerships.
BEHIND THE SCENES OF LUCKY'S MARKET